TOOL: Fathom Website Analytics
Super simple, just add your website, does the rest.
Use Case
Over the decade I have spent a lotttt of money and energy on inefficient systems.
For all my clients, friends, and family. Whether you want to build a personal brand, create a travel blog, or bustle a business that turns over big bucks. I suggest that everyone starts with ghost.org rather than Squarespace, WordPress, etc. Why, because I started listening to the 23-year-old tech geniuses, rather than the 50-year-old marketers. I wanted to set up my systems for the next 40 years, not based on where we have been. Technology from 2 weeks ago is already outdated, so we need to be building on open source systems that are evolving as web3 and other systems evolve too.
Step 1. Set up a GHOST website
Rory Callaghan
Step 2. Download the TECH STACK for 2030
Rory Callaghan
Step 3. Start creating, expressing, and giving value on a personal or business level with products and services.
SelfCare Global Collective
Step 4. Use website analytics to measure your impact and adjust.
I suggest using fathom analytics, Start a free trial here
Website analytics provide valuable insights into the performance of your online business and can guide future marketing strategies in several ways. Here are 10 benefits of website analytics:
Traffic analysis:
Website analytics help you understand the number of visitors to your site, where they come from, and how they found your website. This information enables you to identify which marketing channels are driving the most traffic and focus your efforts accordingly.
User behavior analysis:
Analytics provide data on how users navigate your website, which pages they visit, and how much time they spend on each page. This information helps you identify popular content and areas where users might be encountering difficulties or dropping off, allowing you to optimize your website's user experience.
Conversion tracking:
Analytics can track conversions on your website, such as sales, sign-ups, or downloads. By analyzing conversion data, you can identify the most effective marketing campaigns, landing pages, or product offerings, helping you optimize your conversion rate.
Audience segmentation:
Analytics allow you to segment your website visitors based on various criteria, such as demographics, location, or behavior. This segmentation helps you understand your audience better and tailor your marketing strategies to specific customer segments, improving personalization and targeting.
Referral analysis:
Analytics provide information about the sources of your website traffic, including search engines, social media platforms, referral websites, or direct traffic. By analyzing referral data, you can identify which channels are driving the most valuable traffic and allocate your marketing budget accordingly.
Keyword analysis:
Analytics can reveal the keywords and search terms that users are using to find your website through search engines. This information helps you optimize your content and SEO strategies to target relevant keywords and improve your search engine rankings.
Mobile optimization:
With the rise of mobile browsing, analytics can provide insights into the devices and screen sizes your visitors are using to access your website. This data helps you ensure your website is properly optimized for mobile devices, providing a seamless user experience across different screens.
A/B testing:
Analytics enable A/B testing, where you can test different versions of your website or marketing campaigns to determine which performs better. By analyzing the results, you can make data-driven decisions to optimize your website and marketing strategies for better performance and higher conversions.
Return on Investment (ROI) measurement:
Analytics allow you to track the performance of your online marketing campaigns and measure their ROI. By analyzing the data, you can identify the most effective campaigns and allocate your marketing budget to maximize your returns.
Long-term performance tracking:
Website analytics provide historical data, allowing you to track the performance of your online business over time. By comparing data from different periods, you can identify trends, seasonal patterns, or changes in user behavior, helping you make informed decisions and adjust your marketing strategies accordingly.
Overall, website analytics provide valuable insights into your online business, helping you understand your audience, optimize your website, and make data-driven decisions for future marketing strategies.
Summary
I will keep sharing tools that I/we use as we grow and build this with you. If you have any other suggestions, please feel free to add them. Just make sure that you use them and can show the outcome, why it's better, and the cost/benefit for everyday people. We like independent analytics, separate from google, and don't vibe with WordPress (It's a money pit and costs money to do anything)
Ben Sibley