The health and wellness industry is constantly evolving, driven by advancements in technology, changing consumer preferences, and a growing focus on holistic well-being. As we step into 2023, it's essential to stay ahead of the curve and be aware of the latest trends shaping the industry. In this blog, we will explore the top 10 trends in the health and wellness industry for 2023, supported by references to provide a comprehensive overview.

Digital Health and Telehealth Revolution:

The COVID-19 pandemic has accelerated the adoption of digital health solutions, and this trend is expected to continue in 2023. Telehealth services, wearable devices, and health apps will gain further prominence, empowering individuals to take control of their health remotely. Research by Garg et al. (2020) highlights the positive impact of telehealth in improving access to healthcare services and enhancing patient outcomes.

Example. Why I turned the SelfCare Book into an online tech-ecosystem

SelfCare | Global
A daily reminder that we have never needed to be fixed. Explore the 12 medicines of SelfCare and simple How to guides. Simply build by 1% a day with us!

Personalized Nutrition and Pathways

Consumers are increasingly seeking personalized nutrition plans tailored to their unique needs. Genetic testing, AI-powered apps, and data-driven insights will enable individuals to make informed dietary choices based on their genetic makeup, health goals, and nutritional deficiencies. Studies by Celis-Morales et al. (2020) demonstrate the potential of personalized nutrition interventions in improving dietary adherence and overall health outcomes.

Example. I partnered with a nutritional company in my 20's and added their tool to my belt

Rory’s Pinnacle of Success
‘What’s your ideal day?’ is the million-dollar question that changed Rory Callaghan’s outlook on life. Working as a physiotherapist, he was sure that his path to a prosperous and fulfilling career was through helping aspiring athletes achieve their dream of being selected in the AFL draft.“When I s…

Mental Health and Well-being:

The focus on mental health and well-being will continue to grow in 2023. More individuals are recognizing the importance of self-care, stress management, and mindfulness practices. Companies are incorporating mental health programs and initiatives to support employees' well-being. Research by Schippers et al. (2021) emphasizes the role of mental health interventions in improving productivity and overall quality of life.

Example. The mind is medicine, One of 12 core medicines

MIND - SelfCare | Global
BECOME WHAT YOU MOST THINK ABOUTThoughts create our reality. This medicine reminds you that the world we live in has be created by minds no smarter than yours. If we can control our thoughts and keep them aligned with coherence, community and care, then we can create that in our world. Realigning o…

Sustainability and Eco-consciousness:

The demand for sustainable and eco-friendly products and practices will be a significant trend in 2023. Consumers are increasingly mindful of the environmental impact of their choices, leading to a surge in eco-conscious brands, organic and plant-based products, and sustainable packaging solutions. Studies by Lorenz et al. (2021) highlight the positive impact of sustainable practices on public health and the environment.

Example. Every time someone exchanges value with us, they create a social impact

Did you know that every time someone joins our community, shares a post with a friend, or buys a book or course? Something good happens in the world? And all the funds go to building this ecosystem to have an even bigger impact together.

Sleep Optimization:

Quality sleep is gaining recognition as a vital pillar of overall health and well-being. In 2023, there will be a greater focus on sleep optimization strategies, such as sleep-tracking devices, relaxation techniques, and personalized sleep therapies. Research by Grandner (2020) highlights the profound effects of sleep on physical and mental health, emphasizing the importance of adequate rest.

Example. Sharing Evidence Based tools, apps and practices to help others

TOOLS - SelfCare | Global
Tools to enable and empower your journey. A good tool will save you time and give you the feedback you need to make better decisions on the fly

Immune System Support:

The COVID-19 pandemic has heightened the importance of a robust immune system. In 2023, there will be an increased emphasis on immune system support through nutrition, supplements, and lifestyle choices. Consumers will seek out products rich in immune-boosting ingredients like vitamins, minerals, and antioxidants. Studies by Calder et al. (2020) discuss the role of nutrition in supporting immune function and reducing the risk of infections.

Example. Reminding people that they don't need to be fixed, promote selfcare

SelfCare Book
SelfCare “Lifestyle Medicine for the people” Is a simple reminder that we have never needed to be fixed, It’s an empowering framework for decentralised healthcare and a polite FU to the pandemic. Learn o look after yourself so that others may never have to. The keys are in your hands.

Holistic Wellness and Integrative Medicine:

Holistic wellness approaches that address the mind, body, and spirit will gain momentum in 2023. Integrative medicine practices, such as acupuncture, Ayurveda, and traditional Chinese medicine, will be sought after for their comprehensive and personalized approach to well-being. Research by Hunter et al. (2012) highlights the potential benefits of integrative medicine in improving health outcomes and quality of life.

Example. The 12 Lifestyle Medicines of SelfCare

Empowering Healthy, Happy, Connected & High Performing Humans

CBD and Hemp-based Products:

Cannabidiol (CBD) and hemp-based products will continue to soar in popularity in 2023. CBD is renowned for its potential therapeutic properties, including pain relief, stress reduction, and sleep improvement. Research by Shannon et al. (2019) explores the potential of CBD in managing various health conditions, promoting overall well-being.

Example. Evidence-based benefits of Food as medicine

FOOD - SelfCare | Global
EAT FOOD, FROM NATURE, MOSTLY PLANTS. SEEK QUALITY OVER QUANTITY.From farm to fork. Food is a foundational building block for the growth and daily function of a healthy human body; it is not a complementary or alternative medicine, it is primary. This medicine reminds you that every time you eat or…

Fitness Technology Advancements:

Advancements in fitness technology will redefine the way individuals engage in physical activity. Virtual reality (VR) workouts, AI-powered fitness coaches, and smart gym equipment will provide immersive and personalized exercise experiences. Research by Winter et al. (2021) highlights the effectiveness of virtual reality workouts in enhancing motivation and adherence to exercise routines.

Example: See tools above

Workplace Wellness Programs:

Employers will continue to prioritize employee well-being through comprehensive workplace wellness programs. These programs will focus on mental health support, stress management, physical activity incentives, and healthy nutrition options. Research by Baicker et al. (2017) demonstrates the positive impact of workplace wellness programs on employee health outcomes and productivity.

Example. From simple online courses for workers to in-person retreats

This is a no-guru experience. We believe and want to remind you of a simple truth; You are your best guru and SelfCare doctor. You will learn through the experience of doing and being.


As we step into 2023, the health and wellness industry is poised for significant transformations. Digital health, personalized nutrition, mental health, and sustainability will be at the forefront of consumer demand. Sleep optimization, immune system support, and holistic wellness approaches will continue to gain prominence. CBD and fitness technology will shape new experiences, while workplace wellness programs will prioritize employee well-being. Staying informed and adapting to these trends will enable businesses and individuals to thrive in the dynamic health and wellness landscape of 2023.


  • Baicker, K., Cutler, D., & Song, Z. (2017). Workplace wellness programs can generate savings. Health Affairs, 36(2), 227–231.
  • Calder, P. C., Carr, A. C., Gombart, A. F., & Eggersdorfer, M. (2020). Optimal nutritional status for a well-functioning immune system is an important factor to protect against viral infections. Nutrients, 12(4), 1181.
  • Celis-Morales, C., Livingstone, K. M., Marsaux, C. F. M., Forster, H., O'Donovan, C. B., Woolhead, C., ... & Mathers, J. C. (2020). Effect of personalized nutrition on health-related behaviour change: Evidence from the Food4Me European randomized controlled trial. International Journal of Epidemiology, 49(2), 578–586.
  • Garg, S. K., Rodbard, D., Hirsch, I. B., Forlenza, G. P., & Scott, A. R. (2020). Managing new-onset type 1 diabetes during the COVID-19 pandemic: challenges and opportunities. Diabetes Technology & Therapeutics, 22(6), 431–439.
  • Grandner, M. A. (2020). Sleep, health, and society. Sleep Medicine Clinics, 15(3), 319–325.
  • Hunter, J., Marshall, J., Wallace, J., & Jaeger, T. M. (2012). Social and psychological aspects of integrative medicine. Medical Clinics of North America, 96(2), 413–423.
  • Lorenz, M., Radtke, T., Mielck, A., & Letzel, S. (2021). Sustainability and public health: the role of nutrition in sustainable consumer behavior. International Journal of Environmental Research and Public Health, 18(9), 4509.
  • Shannon, S., Lewis, N., Lee, H., & Hughes, S. (2019). Cannabidiol in anxiety and sleep: a large case series. The Permanente Journal, 23, 18–041.
  • Winter, S. R., Stoykov, N. S., & Coleman, E. T. (2021). Virtual reality for rehabilitation in Parkinson's disease
How can I help? I work with every day people, health professionals, coaches & enterprises that are committed to sustainable lifestyles; good health, happiness, connection & enabling environments
Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to Lifestyle Medicine with Rory Callaghan.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.